High-end London department store Selfridges has opened a brand new confectionery hall in store which contains the largest vegan chocolate counter in the country.
Home to over 1,500 sweet treats, the new area offers customers chocolates such as praline and vegan caramel and a coconut bars with honeycomb rock dipped in dark chocolate, almond praline squares dipped in chocolate and truffles with pure peanut butter.
The new opening comes as the vegan trend shows no signs of slowing down, with Selfridges looking to make the most of the hugely popular consumer interest.
We recently compiled our categorywatching report on Confectionary and Sweet Snacking which takes a look at chocolate, sweets, biscuits, snack bars, dried fruit snacking, toffee and fudge, gifting and liqourice. Take a look at the report here.