Feeding the growing consumer desire for healthier grab-and-go snack options, Tribe, the second-leading hummus brand in the U.S., announces the launch of its new, single-serving To Go pack.
Tribe To Go raises the snack bar. Each pack contains a perfectly portioned amount of the brand's much-loved hummus, along with artisan pita chips, which in studies, were found to be the preferred dipping instrument for hummus. Tribe To Go is available in the brand's two most-popular flavors: Classic and Sweet Roasted Red Pepper.
In addition to being contemporary and convenient, Tribe To Go is also a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200 calories per serving. Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories. Both flavors are ideal for those looking for a wholesome, yet satisfying snack.
Tribe's trendy To Go pack was designed with functionality and freshness in mind. Its easy-to-handle design features a simple pop top, along with a see-thru window that allows a clear view of the hummus. On the inside, hummus lovers will find a uniquely designed bag of pita chips that portrays the many entertaining ways one can dip into his or her hummus. From the "Shovel" (a hearty scoop) and the "In 'N Out" (a quick dip of the pita chip) methods, to the "Last Bite" (scraping the bowl with a pita chip to get every morsel of hummus out), consumers will be able to readily identify their own dipping style (and maybe test out a few others).
"Innovation is crucial to Tribe's success," said Adam Carr, CEO of Tribe Mediterranean Foods. "We're constantly looking to create products that best serve the taste buds and lifestyles of our consumers. Our new To Go pack allows us to be more mobile and not only play in snack-heavy spaces, but also stand out as a smarter, more healthful option."
Hummus is the second-fastest growing category within the grocery aisles with the on-the-go segment experiencing the most growth. Sales of hummus 'snackers' have seen major increases, up more than 70% since last year. The back to school season and Labor Day weekend travel are sure to be key drivers in the grab-and-go segment, especially for Tribe To Go, as its packaging readily lends itself to backpacks, weekend bags and cup holders.
"There are still a lot of people who are yet to try Tribe and hummus in general," Carr, continued. "Tribe To Go is a great brand and category introduction for those not yet ready to make a commitment in the grocery aisle."