Smirnoff Stirs Up Hot New Hard Seltzer Trend With Fewer Calories

Cutting calories is almost always an element of New Year's resolution for Americans, but they soon realise that there are few low-calorie options in the beverage aisle. Well, the makers of Smirnoff have a solution. New SMIRNOFF™ Spiked Sparkling Seltzer offers the best of both worlds: a great-tasting drink that eliminates resolution guilt with less than 100 calories and zero sugar.

In addition to only being 90 calories per 12 oz. serving, fewer calories than the leading hard seltzer brands currently on the market, SMIRNOFF's new premium malt beverage has only 1g carbs, zero sugar and no artificial sweeteners. Adult consumers can now make SMIRNOFF Spiked Sparkling Seltzer their go-to bubbly of 2017, as one 12 oz. can offers less calories than a standard 5 oz. serving of most champagnes. Are those New Year's resolutions sounding more reasonable yet?

Consumers 21 years of age and older can pick up SMIRNOFF Spiked Sparkling Seltzer in three refreshing-tasting flavours – Orange Mango, Cranberry Lime and Watermelon. Served chilled in its slimline can, the three flavours are crafted to remove gluten and are infused with natural fruit flavours.

"The SMIRNOFF brand is bringing something new to the emerging spiked seltzer category by now offering its lowest calorie option (in its flavored malt beverage portfolio)," said Krista Kiisk, Brand Director of Flavored Malt Beverages, Diageo Beer Co. USA. "We know people are looking for different options when it comes to their alcohol, and SMIRNOFF Spiked Sparkling Seltzer delivers variety without sacrificing taste."

SMIRNOFF Spiked Sparkling Seltzer is 4.5% alcohol by volume (ABV) and is best served chilled in the 12 oz. slimline cans or in a glass on the rocks with a fruit garnish. Find out more about the new beverages on the Smirnoff website here.