Snoop Dogg Launches New CBD Drinks Line With Hill Beverage

American rapper and actor Snoop Dogg has launched a new CBD-infused drinks line in the US with Hill Beverage Co, a producer of cannabis and hemp-infused beverages, as well as independent record label Death Row Records.

The new range, called Do It Fluid, aims to provide an alternative to alcoholic beverages and conventional smoking in drinks with THC and CBD infusions. There are four flavours in the collection - Blood Orange, Blue Razz, Cherry Limeade and Peaches N Honies.

Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., said: "As I take the next step forward in my smoking evolution, Hill Beverage Co.'s vision for cannabis beverages was the perfect transition. What we've created is an all-natural and delicious alternative that doesn't sacrifice the high while providing fans with the perfect option for day or night."

Hill Beverage's CEO and founder, Jake Hill, added: "Taking my passion for cannabis and curating an all-natural high alternative for consumers that is both bold and fulfilling in flavour is a testament to the new direction the cannabis industry is heading".

The Hill Beverage company was founded in 2023 by both Jake Hill and Snoop Dogg with Do It Fluid being its first product launch.