SodaStream International Ltd., the number-1 sparkling water brand in the world, has introduced Fruit Drops, an unsweetened, naturally flavoured essence to add to water. In line with the brand's strategy to make water exciting, Fruit Drops provide consumers with refreshing and naturally flavoured choices and a delicious drinking experience. This is in line with the dramatic shift of consumption, particularly in the US, away from sweetened soda to water and naturally flavoured water.
In comparison to other existing products on the market, Fruit Drops are naturally flavoured, preservative-free and zero calorie. Fruit Drops are perfect for individuals who value health without sacrificing flavour and the product works fantastically with plain water or sparkling water. The new product range fills the gap between other products in that Fruit Drops provide great refreshment without the environmental impact of cans or plastic bottles and without artificial preservatives and sweeteners.
The new product range is available in eight delicious flavours: Coconut, Orange, Lemon, Lime, Raspberry, Pear, Mango and Strawberry-Lemon. Offered in individual 40 ml sleek glass bottles, each bottle can flavour up to 80 servings of water or sparkling water.
"SodaStream is on a mission to make water exciting for millions of consumers around the world," said Daniel Birnbaum CEO SodaStream International. "Fruit Drops is our first product initiative that invites consumers to enhance ordinary water as well as fizzy water simply by adding a twist of naturally flavoured fruit essence. Fruit Drops offer great taste, great value and a great way for consumers to hydrate healthy."
Find out more about SodaStream and it's new range here.