Two iconic brands deeply rooted in American culture, KRAFT Macaroni & Cheese and Star Wars, are joining forces to give fans an out-of-this-world experience. The new KRAFT "Star Wars Macaroni & Cheese" campaign transcends generations with the launch of TV commercials and the KRAFT Star Wars Room – an interactive website giving fans exclusive access to explore rare Star Wars memorabilia, including boxes of limited-edition Star Wars KRAFT Macaroni & Cheese and collectible character posters.
KRAFT is celebrating the shapes' star status by placing them among the largest Star Wars memorabilia collection ever seen on a TV commercial. The ad features more than 750 hand-picked Star Wars collectibles, curated by Rancho Obi-Wan, Guinness Record holder for the largest private Star Wars collection. Now, for the first time, fans can visit KraftStarWarsRoom.com to explore the commercial set and learn about the collection of iconic memorabilia, including Star Wars KRAFT Macaroni & Cheese, by tapping on select items to see additional photos and information.
"We're bringing to life the nostalgia that many young parents feel about Star Wars and KRAFT, and creating new and exciting ways to experience them together as a family," said Scott Glenn, Brand Manager for KRAFT Macaroni & Cheese. "The KRAFT Star Wars Room gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine."
Collector's edition Star Wars KRAFT Mac & Cheese is on shelves now in four collectible character boxes, featuring left and right faces of Yoda, Darth Vader, R2D2 and C3PO. Select retail stores will also offer limited-edition collector's posters with purchase, depicting Star Wars KRAFT Mac & Cheese noodle characters in action and select character portraits. Star Wars KRAFT Macaroni & Cheese is a meal all generations can feel good about with no artificial flavors, preservatives or synthetic colors. To learn more about Star Wars KRAFT Macaroni & Cheese, visit KraftMacandCheese.com.