Swedish Distributor Launches World's First Tequila In A Cardboard Bottle

Stockholm-based distributor Alias Smith is to introduce the world's first Tequila in a cardboard bottle, Buen Vato, made from 94 percent recycled material.

"The drinks industry needs a shake-up, and sustainability needs to be placed at the heart of this transformation. That's why we've launched Buen Vato," explained CEO of AliasSmith, Claes Puebla Smith.

"The cardboard bottle is just the start. Buen Vato will constantly redesign the production, packaging and business model in order to reach perfect sustainability."

The company claims that the innovative new design has 84% less kg/C02 emissions per bottle, while it uses six times less energy and 1.9 litres less water to produce each bottle. Find out more by visiting the Buen Vato Spirits site here.

The innovation resonates well with our Leave No Trace mega trend from our 2022/23 Trend Predictions. trendhub subscribers can revisit the full Trend Predictions report here.