Target Introduces Low Price Wine Range

Say hello to California Roots - the new range of wines at U.S. supermarket chain, Target. What makes them special, they'll set you back just $5 per bottle.

The latest supermarket to offer more premium alcoholic beverages a low price points, the range boasts five varieties:

Chardonnay - Lush tropical fruit flavours and a bright finish will transport you to a warm, sunny day at the farmers market

Pinot Grigio - Vibrant citrus and tropical fruit flavours let you enjoy the fresh, easygoing feeling of summer any time of the year

Moscato - Delicate aromas and creamy peach and melon flavours make every day feel a little more special

Cabernet Sauvignon - Juicy cherry flavours, hints of oak and graceful finish elevate even the simplest pleasures

Red Blend - Smooth berry and cherry flavours with hints of spice offer the perfect antidote to the working week

"We're out to give our guests even more reasons to love Target—including exclusive products they can't find anywhere else," says Jeff Burt, senior vice president of food and beverage. "And we think they're going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can expect at Target."

Find out more about Target as a company on its corporate website.