Iconic chocolate brand, Terry's has launched its first milk chocolate flavoured product, Terry's Chocolate Milk Ball, expanding its range beyond flavoured products.
Often gifted at Christmas, the Terry's Chocolate Orange ball is the most popular of the brand's products. But not there's another Terry's ball on the market catering for the estimated 70% of British consumers who consider themselves chocolate milk fans.
Lorène Decam, senior marketing manager at Terry's said; "Terry's is an institution so anything we do needs to respect the love that our customers have for it. We are always very careful to balance innovation with the brand's core. Our research showed a 90% purchase intent for the new product by non-Terry's shoppers, demonstrating a huge growth opportunity for the festive season and beyond."
Terry's, a brand that has been making chocolate since 1823 before being acquired by confectionary business Carambar & Co in 2017, offers this new ball flavour in its standard 20 segment format.
Image credit - Terry's