Tesco recently announced a partnership with smart search tool Spoon Guru to help its customers with specific diets and tastes quickly and easily find food suitable when shopping online. It marks the latest step in Tesco's efforts to make healthier choices a little easier for customers, colleagues and communities across the UK.
By adding Spoon Guru's innovative online technology and expertise in nutrition to Tesco's leading online shopping platform, Tesco.com, shoppers can more easily make food choices that exactly fit their individual food preferences.
The partnership is a first for UK grocery retail and will provide Tesco customers with a unique online and mobile shopping experience free of charge.
When shopping online Tesco customers will be able to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.
The new service was made available on the Tesco.com mobile app from mid-May before being rolled out to its full online platform in the summer.
Alessandra Bellini, Tesco Chief Customer Officer comments: "We want to make it easy for customers to shop with us online and help them make the right food choices, so we're really excited to be working with Spoon Guru. Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes."
To find out more about Spoon Guru, visit the website.