The Big Squeeze - foodwatching Update Spring 2023

The ongoing cost of living crisis continues to have an impact on all areas of daily life, including the continued change on how we look to feed ourselves. We've updated our foodwatching report on The Big Squeeze.

Our report, titled 'The Big Squeeze', compiles the common themes that we have observed as being impacted by the cost of living crisis. These include significant subjects, commodities and trends that are currently changing, and will continue to change, as we confront the challenge of sustaining our basic needs.

The purpose of this summary is to assist in preparing for the challenges that continue to arise during the economic strain. An iterative report in nature, it builds upon past trends to create a comprehensive view of the cost of living crisis over the past nine months now.

Countless products, developments and innovations have come about due to the cost of living crisis. As ever, many of these are linked together by common overarching themes. These key themes, which have cropped up time and time again, include:

Cutting Back
Grocery Squeeze
Energy Saving
Dining In, Staying Out
Cheap Eats
Helping Hand
Cooking Skills
In The Pantry
Comforting Embrace
Shrinking Seasons

And new for spring 2023:

Nature's Saving
Newstalgic Kitchen


tfp trendhub subscribers can access the report in full here. If you're not yet subscribed to our trendhub but are keen to receive our regular reporting then please get in touch using the form below.