The Casino Group Unveils New Store Concept 'Le 4 Casino' in Paris

Popular French supermarket chain Casino recently launched its new store concept "Le 4 Casino" just off the Champs Elysées in Paris, giving consumers a place to eat, relax and shop while surrounded by digital services to enhance and simplify the day-to-day shopping experience.

The store hosts a unique offering that includes a gourmet grocery aisle, a selection of Casino food items, a wide selection of organic and vegan products, exclusive products from guest brands and chefs, a discount showroom with a co-working space, and even a state-of-the-art wine cellar.

Consumer experience is made unique by various services which allow 24/7 shopping without a physical checkout, digital interfaces to access a wider range of products and services as well as more information on in-store products, and more.

Jean-Charles Naouri, Chairman and Chief Executive Officer of the Casino Group , said: "The retail business is now innovation-centric, and this goes beyond mere technology. In the future, the gap between brick-and-mortar and digital stores will close. Physical and digital distribution channels will not only need to adapt to tastes and trends but also to anticipate them. This new concept embodies an entirely new mindset based on constant adaptation, with a view to more effectively anticipating and meeting consumer expectations while maintaining close, trusting relationships with the customers who shop at our banners."

Find out more about the concept on the Casino website here.