The crowd-sourced search for next generation of UK food and drink innovators

Not On The High Street, the leading curated online marketplace connecting small creative businesses with the world, has partnered with, the UK's biggest crowdfunding platform to search for the UK's future food & drink innovators.

The duo have paired to provide food inventors, producers and gastro aficionados with the opportunity to not only raise funds but also gain the attention of the team, looking for the next generation of talent from across the country.

How does it work?

Food & drink innovators can add a project to and raise the funds they need to get their ideas off the ground. The most unique and stand-out projects could then also be handpicked by Not On The High Street to join it's curated Partner base of 5,000 of the UK's most creative small businesses.

As a Not On The High Street Partner, your products are available to a global customer base and Partners are also offered specialist advice and support to aid ongoing business growth and development. If crowdfunders are accepted as a Partner through the process they'll also be in with a chance of seeing one of their products selected to feature on the Not On The High Street homepage or featuring in an email to customers.

Foodie sweethearts Smith & Sinclair have proven the power of the formula having already crowdfunded and become a successful Partner, selling on Not On The High Street. Melanie Goldsmith, founder of the cocktail pastilles company comments: "Working with and has completely revolutionised our business. We have been able to speak to a much wider customer base and the funding we have raised has allowed us to continue to innovate and develop our product range. We're looking forward to seeing who else is truly innovating in the food industry - and using crowdfunding to get seen and heard!"

Sally Bendelow, Creative Product Director at added: "We're working with to find the next generation of innovative creative businesses that will delight our customers. By partnering with Crowdfunder we can source the best food and drink start-ups and we can't wait to see the results."

Jessica Ratty, Head of Campaigns at Crowdfunder commented, "We believe that crowdfunding is about more than raising the money you need to get your idea off the ground. We are 100% committed to making sure our crowdfunders have every opportunity open to them to become successful in the long-term. Our partnership with is a fantastic way for our project owners to get spotted by one of the world's most innovative big brands."

Food and drink producers and suppliers can visit the campaign here.