As in 2011 we are currently living in a world of two halves in terms of macro trends, we have the nations in the midst of financial crisis with radical fiscal and social changes as well as governmental shifts and the other half the flourishing developing nations enjoy boom time and premiumisation.
When reviewing the trend predictions you will see trends driven by the forever trends, such as convenience and value for money which we believe, more than price alone, will still be a significant consumer measure during 2012.
There are many macro factors that will drive the food trends and counter trends of the next 12-18 months which are detailed in the report. The one that will effect things the most is the financial crisis / uncertainty and how this will make consumers feel and behave.
Despite similar macro drivers we expect to see the evolution of trends in 2012 such as a renewed focus on value for money, fun rather than fine dining, even more informality, twisted classics, pound stretch pride, producer focus, chefs on the move, well being awareness and British pride.
Despite the gloom, consumers have needs that have to be met, they want to be inspired and delighted, we hope that you find the 2012 Food Trends Predictions inspirational and thought provoking, here are the headlines...
Food Value/s - Value for money (more than price), more for less, pound save pride, the cost to shop
Producer Hero - Connecting consumers with producers, seasonality, local, more story telling
Fun & Informality - Communal eating, molecular regress, fun not fine dining, sharing, big night in, kitchen dining room blur in restaurants
Traditional Re-invented - Classics with a twist, better than, prep a little but cook a lot, proud to be British, Neo-global cooking
New formats - Pop up's, kiosks, karts, night markets, supper clubs, new techno channels
Natural - Less processing, more subtle flavours, less meat, slower cooking, greater links with nature, fire cooking
Eating awareness - Wellbeing, transparency, social reasonability, food philanthropy
+ Fruit &Vegetables - Cost of protein, greater possibilities, in desserts & drinks, greater share of plate, chef/farmers
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