British rapper Tinie Tempah has launched his new fried chicken brand this month as he looks to "reinvent the wrap", kicking off with a four month residency atop John Lewis, at Willows on the Roof, on London's Oxford Street.
The new concept will eventually live virtually, available through Deliveroo and servicing London's Shoreditch, Dalston, Brixton, Camberwell, Queen's Park and Willesden from dark kitchens in the capital. Tempah launched Raps with former chef at Sardine, Hasan Semay.
The website, hosted in collaboration with Kitchen Ventures, says: RAPS is an inclusive community of indulgent and healthy soul food fans, with hip hop ideologies at its core brought to you by Tinie Tempah and Kitchen Ventures. The brand delivers a nostalgic nod to Tinie's early childhood spent frequenting the chicken shops of South East London after school and to family dinners, RAPS is both a trip down memory lane and a celebration of Tinie's desire to reinvent a classic wRAP.
Find out more, including what's going to be on the menu, here.