One consequence of this fast paced change is that the global trends landscape needs to be viewed in a new light. We find ourselves facing and. new normal, so the TFP team has been working non-stop to assess the changing trends landscape in order to determine what lies ahead.
Within our trend of Eco System, there are four key pillars which are having to adapt and will now reshape the original trend as a result of the COVID-19 pandemic.
Biodiversity remains a keen concern within the eco system, the more variety which can be sustained, the greater resistance the system will possess as a result. Traditionally 75% of the world's food comes from only 12 crops and 5 livestock species. The question of diversity within the eco system is under greater scrutiny than ever before as a result of the pandemic.
Modernisation of farming continues to be pushed as a result of diminishing free space, meaning greater pressure on success and rates of production overall. Long forgotten crop types which suit contemporary demands or constraints are being revived, while a greater number urban farmers are making it possible to succeed within the city.
Tackling Food Waste
There is enough food in the world to feed everyone, but a third of it is lost or wasted, meaning that millions of people go hungry every single day. This also produces greater emissions due to unnecessary production and refuse demands, potential totally up to 10% of global greenhouse gas emissions.
Economics vs Environment
For many years the key driving force behind so many decisions was the economic bottom line; what makes the most money? Even before the pandemic took hold, a greater focus was being placed upon prioritisation of long term health of the population and planet. Recent events have only gone to reinforce this further, demonstrating how quickly we can truly adapt to significat threats.
Read the full updated Trends report here.