Popular vegan eatery, by Chloe. has opened its first location outside of the United States, with its new London restaurant, situated in the popular Covent Garden area of the capital.
by CHLOE., a celebrity favourite in the US, boasts a menu full of vegan alternatives for the popular comfort foods you'd usually see on typical British menus. Creating wholesome, plant-based food that fuels and energises without compromising flavour, taste or satisfaction, the vegan menu features locally-sourced ingredients to create inspired dishes, made 100% in-house daily.
"We are passionate about feeding our customers hearty, nourishing meals made from whole ingredients that can have a positive impact on their overall mind, body and health," the brand says on its website. "At by CHLOE., our goal is simple - to redefine what it means to eat well."
On visiting, we tried out the Quinoa Taco Salad, Mac and Cheese, and Fish and Chips (all pictured below) which is exclusive to the London location. A second London location is in the planning for Tower Bridge, later this year.
The buzz around the restaurant's new opening is yet another heavy nod towards the increasingly large following that the vegan diet has today, something that we've tracked over the past years as it has grown in popularity from a niche option to mainstream offering.
We recently took a look at the topic in our February foodwatching report, covering Vegan Junk Food. Check out the report on the trendhub here. Can't see the report as you're not a subscriber? Get in touch today.