It may be more of a quirky rebuttal to the increase in popularity of meat-free alternatives, however restaurant chain Arby's launch of new meat-vegetables, self-titled as 'megetables', definitely caught our eye.
Arby's, an American quick-service fast-food sandwich restaurant chain, is a brand who has taken a stand against the move away from meat consumption, mainly due to the fact that their whole menu revolves around meat.
Introducing The Marrot - a carrot made out of turkey. They're taking it serious enough to make a 'How To' video out of it as well (see below). What are your thoughts? Let us know over on Twitter.
Image: Video screenshot / Arby's