ViSalus Raising the 'Bar' With Launch of Nutra-Bar Snack Line

ViSalus has raised the bar once again in helping others live a healthy lifestyle with the official introduction of Nutra-Bar – a delicious and nutritious snack product designed to support any healthy lifestyle goal while adding more flavour variety and greater flexibility for on-the-go lifestyles.

Thousands of Vi Promoters and Customers have been participating in the #ViFoundIt scavenger hunt on Vi's social media accounts in anticipation of Vi's new product launch, now revealed as #NutraBar. As part of Vi's commitment to provide the world with smarter eating options, Nutra-Bars are the latest products available as part of ViSalus' wholesome line of snacks which follow its successful launch of Vi Bites® in 2014, and the original snack product, Nutra-Cookies.

"Having access to quality snacks is crucial to achieving your health and fitness goals," said Blake Mallen, ViSalus Co-Founder and CMO. "Nutra-Bars allow people to fit tasty, nutritious snacking into their days which supports our mission of making healthy living a lifestyle."

Nutra-Bars come in two great tasting flavours -- Chocolate Caramel, and Peanut Butter and Jelly -- with the following features and benefits: A propriety blend of protein sourced from whey, pea and brown rice, eight grams of protein, eight grams of fibre, 19 vitamins and minerals, packaged for convenience, suitable for vegetarians, kosher, gluten-free, and do not contain any wheat, artificial flavours or preservatives, trans fat, high fructose corn syrup, hydrogenated oils, sulfur dioxide or MSG.

The introduction of Nutra-Bars enables the company to leverage growth opportunities in the tremendously popular snack food category. Consumer trend of snacking between meals continues to grow with nearly 100% of people snacking at least once a day and 77 percent of snackers preferring ready-to-eat snacks. Continued consumer demand for convenient and healthy food options will drive snack, cereal and nutrition bar sales in years to come. Nutritional bars, which have achieved torrid sales growth in recent years, provide an especially appropriate platform to deliver the kind of dense nutrition today's consumers crave and search for. With increasing snack options in the marketplace, experts agree that the type of snack consumers choose matters.

"When we increase smart eating options, we increase success rates," said Mallen. "We know people are working hard to attain their goals and having quality, nutritious snacks is one way we are helping people reach those goals and maintain them for a lifetime."