Following a marked increase in the number of online searches for frozen ready meals on Waitrose online store, as well as an upturn in frozen food purchasing, Waitrose is set to launch a new premium frozen food range.
Rolling out in May, the 24-strong range covers popular household dishes such as classic pies to ramen noodles, using innovative cooking techniques including sous vide and en papillote.
The move by the British supermarket chain comes after it saw a 500% increase in online searches for 'frozen ready meals' on its site.
In July last year we reported on this increase in popularity of frozen foods once more, covering the topic in a July foodwatching report. Read the full report here, covering topics including 'convenience', 'green', 'healthy options' 'veggie' and more
Products included in the new Waitrose range include:
- Beef and Smoked Bacon Lasagne
- Cottage Pie
- Slow Cooked Beef & Ale Pie
- Middle Eastern-inspired Chicken Pilaf
- Keralan Butternut Squash Curry