British snack food manufacturer Walkers has collaborated with Heinz to launch a limited edition range of crisps inspired by some of Britain's favourite sandwich combinations.
Looking to further elevate lunchtime snacking, Walkers have introduced the Sausage Sarnie with Heinz Tomato Ketchup flavour, a Cheese Toastie with Heinz Baked Beanz flavour and a Roast Chicken with Heinz Mayonnaise flavour. Each packet is non-HFSS and the range will hit retail across the nation from 12th August.
Stephanie Herbert, Walkers Senior Marketing Manager, commented on the new collaboration: "We are delighted to be partnering with the iconic brand, Heinz, to support retailers in offering innovative, taste-led NPD that will get their shoppers talking. The partnership will support retailers in maximising their sales potential around the lunchtime occasion, which is set to drive appeal to a wide range of consumers."
The launch of this new collection marks the start of year four of Walkers' CrispIN vs CrispOUT campaign, a playful one that seeks to open the debate around whether Walkers crisps are best enjoyed in or out of sandwiches.