The hugely popular crisp brand Walkers introduced three new limited edition crisp flavours to its range earlier this June, Monster Munch, Doritos and Wotsits. Each flavour is available to buy in 65g price-marked packs across Tesco stores exclusively, nationwide.
The move comes at a time of growth for Walkers, a PepsiCo brand, which saw Doritos and Wotsits bring in an additional £29.2m combined in the year ending February. 2023, according to NIQ data.
Jonny Roberts, Senior Brand Manager at Walkers at PepsiCo commented on the new additions: "We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs.
"As the number one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline.
"The snacks are also non-HFSS as part of our wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles."