YouTube stars MrBeast, Logan Paul and KSI have joined forces to launch a grab-and-go kids lunch option to rival the popular Lunchables brand - Lunchly. The three content creators, hugely popular with the younger generations gathering millions of online followers between them, are no strangers to launching food and beverage brands having already brought brands like Prime, Featables and MrBeast Burger to market.
The new, convenient Lunchy boxes each contain one main option, a bottle of Prime drink and a Feastables chocolate bar. Three options are available - Turkey Stack 'Ems, Pizza, and Fiesta Nachos.
Logan Paul said of the new boxes, "Lunchables dominated when we were kids, but now it's time for a healthier choice," Lunchables is an American brand of food and snacks manufactured by Kraft Heinz, one that encourages fun with your food, using the snack foods in the box to make your own animals or objects out of them.