We're thrilled to announce the launch of something truly special - our brand-new e-book, 20 Years in Food & Beverage Trends.
Yes, you read that right. Twenty years. Two decades of flavour, innovation, disruption, and transformation - all captured in one place.
So, what's inside?
This latest edition takes you on a journey from 2006 to 2025, exploring the events, people, cultural shifts, regulations, technologies, and products that have shaped the food and drink landscape as we know it today.
From the rise of plant-based eating and delivery culture, to the impact of global crises, sustainability movements, and cutting-edge food tech - it's all in there. Think of it as your ultimate map to understanding how we got here… and where we're headed next.
Whether you're deep in the industry or simply obsessed with all things food and drink, this e-book is designed to spark ideas, challenge perspectives, and help you connect the dots between past and future.
Why now?
Because there's never been a more important time to step back and look at the bigger picture.
The food and beverage industry is evolving faster than ever. To innovate meaningfully, we need to understand the forces that have driven change over time. This e-book does exactly that - offering a thought-provoking platform to "look back to look forward."
Making an impact beyond the industry
As with previous editions, this isn't just about insight - it's about impact.
Through the TFP Foundation, £24.00 from every e-book sale will be donated to Chefs in Schools, supporting their mission to transform food education and inspire healthier futures for the next generation.
What people are saying
'As we challenge ourselves to think about how we systematically change the way we produce and innovate in the food industry this e-book provides the thought-provoking platform - look back to look forward.'
Breige Donaghy - Director of Product Development & Innovation, Tesco
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'Part art, part science, predicting and analysing trends fills most innovators' waking thoughts. To have a crystal ball illuminating and distinguishing between a true trend and a mere fad would be a wonderful thing. Over the years, thefoodpeople have proven their adeptness at editing and synthesising vast amounts of information in a way that is both engaging and accurate which greatly assists in commercial decision making.
I was therefore delighted when this wonderful history landed in my inbox and like Alice down the rabbit hole, I was transported back through elements of the past twenty years that have been integral to my life and was temporarily lost in the words and images of surprise and delight that bubbled up before me.
My enjoyment of the contents which I know you will share, was further enhanced by the knowledge that all proceeds of this wonderful piece will go to two amazing charities, both close to my heart, Chefs in Schools and the TFP Foundation.'
April Preston - Senior Vice President Own Brand, Product Management & Innovation, Loblaws
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'This encyclopaedic journey through evolving trends provides a collective kaleidoscope of knowledge that is a joy to revisit, it sparks creative excitement within the soul to push further ahead in food. This is why we love food, this is why we love the food industry.'
Johann Smith - Product Development & Innovation Director, Hilton Foods
Ready to dive in?
If you're curious about the past, passionate about the present, and excited about the future of food & drink, this is a must-read.
Click here to get your copy of 20 Years in Food & Beverage Trends
Let's explore the journey together.