Where affordability, variety and comfort food intersect, you're more than likely to find a sausage. With both sausages and hot dogs going from strength to strength, whether shop-bought, in restaurants or crafted by artisans – this category is full of exciting innovation, global inspiration, trending flavours and format twists.
And the versatile nature of sausages means that there'll always be a link to our mood, weather or budget!
Our top insights from the report include...
- Hearty & Budget Friendly: With cost and convenience both top of the agenda, consumers are leaning into 15 minute meals, traybakes, and simple-but-nutritious one pot wonders– think soups, stews, casseroles… Cost-effective sausages give a comforting, proteinous boost to these comforting mid week meals. Cue Mediterranean butter bean and sausage stew, Irish coddle with links and potatoes, and recipe hacks for the likes of sausage lasagne and bangers n' mash with cheats' gravy.
- Links Around the World: In an increasingly interconnected world, culinary inspiration is everywhere – and sausages are no exception. Consumers can't get enough of global links – from French morteau saucisson to Italian cotechino to Turkish sujuk, and plenty in between. And it isn't just the sausages alone that take global inspiration, but hot dogs and sausage sandos too – think Argentine choripan or Thai-inspired hot dogs with loaded with papaya salad, peanuts and chilli sauce.
- No Filler: With the continuing trend of low-intervention foods, consumers are looking for transparency in their food. So it's no surprise that a 'plain & simple' approach is trending – with sausages made with just a few top notch ingredients; i.e. good quality meat and fat with a little seasoning, to create sausages that satisfy our appetite and mind.
Looking for more report insights?
If you're not already a trendhub subscriber and would like to see more of our Sausages Foodwatching report, book a complimentary 30-minute demo with one of our team to see how trendhub can help you make informed decisions, based on trends and future foresight.
On the demo, we'll build a report together on any subject of your choice... perhaps to help with a project in the pipeline? Plus, it'll be yours to keep after the call!