Doughnuts for dinner? Don't mind if we do! That's right folks, savoury doughnuts are stepping into the spotlight - and they're getting seriously creative.
If that tickles your fancy, you're in luck - because our latest foodwatching deep-dive explores how the humble doughnut is moving from novelty to fully-fledged savoury territory, tapping into comfort, snackification and our appetite for bold global flavours. Think mac 'n' cheese or French onion soup doughnuts, breakfast-inspired creations, doughnut sandos and even bagel-doughnut hybrids.
And chefs are pushing things further with miso, gochujang, curry, 'nduja, truffle and fermented flavours - transforming fried dough into something altogether more culinary. Sweet tooth optional! Keen to find out more? Check out our full foodwatching Savoury Doughnuts report, live on trendhub now.
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