Chick-fil-A, the third largest QSR company in the United States, is launching its own streaming channel which will play host to a range of family-friendly content.
So far it has been reported that the new service will be working with a number of major production companies and studios to create shows initially focused on the unscripted category. It's also been reported that talks are already underway regarding acquiring and licensing content too.
The Chick-fil-A chain has over 3,000 restaurants across the United States, Canada, and Puerto Rico in a franchise model with each run by independent owner-operators.
The brand also recently announced the introduction of an elevated drive thru concept in the US, a first-of-its-kind restaurant for Chick-fil-A, featuring four drive-thru lanes and an elevated kitchen with a unique meal transport system.
The concept was strategically designed to increase speed-of-service and simplify the drive-thru experience for Guests. Following the opening of the Mobile Pickup concept in New York City in March, this restaurant is the second of two innovative test concepts from Chick-fil-A this year – both focused on efficiently serving the 'on-the-go' Guest.
Designed in an innovative way to expedite service, the Elevated Drive-Thru restaurant has four drive-thru lanes and a sophisticated conveyer belt system that streamlines food delivery by quickly moving the meal from the elevated kitchen above to a Team Member on the ground below. The kitchen is two times larger than a typical Chick-fil-A restaurant kitchen and the food conveyor system allows for a meal to be delivered to a Team Member every six seconds.
"Our Guests lead busy lives, and we're focused on designing our restaurants to best serve their needs," said Jonathan Reed, Executive Director of Design for Chick-fil-A, Inc. "With the new Elevated Drive-Thru design, featuring our first four lane drive-thru, we're aiming to deliver quality food and genuine hospitality in a way that's uniquely Chick-fil-A, and gives our Guests time back in their day."