Heinz has teamed up with Lean Kitchen Network (LKN), a start up licensing high-quality, proven and profitable food brands to operators of under-utilised kitchens, to create a new Breakfast range in WHSmith stores.
The new collection is designed for convenient morning meals on the go, and includes the All Day Brekkie Wrap, All Day Brekkie Sub, and Egg and Bacon Wrap, and is designed to offer convenience to busy commuters - all now available at more than 80 WHSmith stores across the UK.
Faraz Nagree, CEO of LKN, said the new line brings a much-needed, high-quality offer for travellers on the go. "Many of us have experienced first-hand the challenge of finding a high-quality, flavourful breakfast when on the move. Breakfast has always been identified as the most important meal of the day, and yet in many ways it is the most underserved, especially for busy commuters."
Foodservice director for Kraft Heinz Northern Europe, Tom Franklin added: "As a company set on leading the future of food, we're constantly looking for new ways to deliver great taste, quality and value for our consumers.
"Our 'Away from Home' business presents many exciting opportunities to do exactly that by leveraging the Heinz brand to introduce new products and expand our reach in new channels and categories like 'food-to-go'."