Premium bacon brand, Hormel Black Label has launched a co-branded product in collaboration with Cinnamon Toast Crunch cereal in the US - Hormel Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon.
The new, unique rashers are made using quality cuts of pork with natural hardwood smoke, hand rubbed with a CINNADUST seasoning blend that is made from Cinnamon Toast Crunch Cereal for a sweet and savoury taste.
Senior Marketing Manager for Cinnamon Toast Crunch, Brandon Tyrrell, commented on the launch: "Sweet and savoury is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavour our fans love in even more ways".
The limited-edition product brings together two well-known US brands in a unique combination, now available from Walmart stores nationwide.