For anyone who hasn't yet had their fill of chocolate eggs and hot cross buns (we know we haven't!) our Easter report is now live on the trendhub!
The report deep dives into all the sweet and savoury treats that have been gracing our tables, as well as takeaways, supper clubs, gifting trends (and more!) over the period's festivities.
Here are three of our key take-outs from this year's report:
- Egg Alts: As the price of chocolate continues to rise, confectionery is becoming a cost-effective alternative. Gummies, jellies and fluffy foam treats come in all the shapes and flavours of Easter, while marshmallow finds a new role as an alternative canvas for egg dying!
- Eat-well Easter: The season's typical treats have been reformulated to create offerings that, while no less indulgent, offer a 'bonus' health benefit. From gut health to blood sugar to beauty, these products promise health-aligned perks and bring a more conscious form of consumption to Easter's feasting fare.
- Hot Cross Fun: We always see plenty of plays around the hot cross bun each year, but this Easter things have reached a whole new level! The HCB is everywhere, flavouring eggs and ice cream, burgers and Benedict, with retail, foodservice and social media awash with fun and inventive HCB mash-ups. Hot cross bun flavoured sausage, anyone?
Looking for more report insights?
If you're not already a trendhub subscriber and would like to see more of our Easter Seasonwatching report, book a complimentary 30-minute demo with one of our team to see how the trendhub can support you in making informed decisions, based on our insights into consumer trends.
On the demo, we'll build a report together on any subject of your choice... perhaps to help with a project in the pipeline? Plus, it'll be yours to keep after the call!