Mars Chocolate Drinks & Treats, part of the Mars Inc. brand, has added the new Milky Way Milk to its growing collection of canned milk drinks in the UK this month as part of its commitment to more sustainable packaging across its range.
Research from the brand shows that the flavoured milk drink category is growing by 11.9% year-on-year. The new variety joins the successful launches of Mars and Galaxy Milk drinks in 2023.
Michelle Frost, general manager at MCD&T, said: "The can format allows us to offer a more sustainable choice that's easier for consumers to recycle. In addition to its sustainable properties, the range of cans are also suitable for vegetarians, have no added sugar and are non-HFSS.
"We are looking to extend the range available in cans beyond Mars, Milky Way and Galaxy in 2025."
The new drinks are available in 250ml can formats and are for sale in cases of 12, found in the convenience channel as well as from Iceland and Morrisons stores.