General Mills-owned Mexican food brand Old El Paso has introduced a new range of street food-inspired meal kits with a focus on new two-person dining. The Street Vibes collection features Barbacoa and Al Pastor soft taco kits, Smoky Barbacoa and Sweet Chilli and Lime sauces and spice mixes, in response to the growing number of two-person households in the UK.
The range targets a younger demographic through fun flavours and formats, with quick and easy meals to make at home.
Head of World Foods at General Mills UK, Aditi Hilgers commented: "At Old El Paso, as category leader we're always looking for new experiences to elevate at-home dining and invite new shoppers into the vibrant world of Mexican meals. Our new 'Street Vibes' range captures the fun and flavourful world of street tacos and makes it accessible to everyone – on any night of the week!
"Not only are we innovating with Mexican-inspired flavours, but we're thrilled to launch our first meal kit for two people, helping our retail partners cater to a wider range of shoppers. There's real magic in these recipes – the perfect choice for any duo looking to turn up the vibes at the dinner table!"
This latest new product line from Old El Paso ties in with the revolution we're seeing in the ambient aisle - highlighted in the Awesome Ambient mega trend in our Top 10 New & Rising Trends 2024-25 report. Tins and jars are going gourmet, meal solitions are getting a global makeover, instant noodles and pasta are reimagined, rice dishes come biting at their heels - and last but not least, there's powdered... everything.
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