QSR chain Pizza Hut has taken a temporary step into the wine game with a limited edition 'pizza wine', channeling the iconic pairing of pizza and wine.
For the first time ever, Pizza Hut has launched its own wine, a unique, limited-edition tomato wine. Crafted from ripe, juicy tomatoes and infused with natural basil, Tomato Wine by Pizza Hut is made in partnership with Kansas-based Irvine's Just Beyond Paradise Winery, a family-owned vineyard renowned for its creativity and passion. The wine offers an aromatic blend of fresh herbs and spices with rich, sun-ripened tomato notes and a subtle hint of toasted oak – reminiscent of a perfectly baked pizza crust.
While crafted from tomatoes, the wine delivers a tasting similar to a white wine when enjoyed chilled.
"The holidays are a time for many gatherings, but often the gift of a bottle of wine can feel expected," commented Pizza Hut's Director of Advertising, Elyse Slayton. "As a brand who has pioneered many firsts in the industry, we took a beloved, classic pairing of pizza and red wine and flipped it on its head as we aim to spark intrigue and create a more memorable holiday pizza party."