QSR chain Taco Bell has introduced a new café concept, Live Más Café, in San Diego California in collaboration with its franchisee Diversified Restaurant Group (DRG).
The brand's first-ever beverage-focused concept offers a destination where customers can enjoy an innovative drink selection like like chillers, agua frescas, and coffee drinks.
"Live Más Café is a bold new chapter in our journey of innovation," commented Diversified Restaurant Group's CEO, SG Ellison. "Rooted in Taco Bell's cultural rebel spirit, Live Más Café redefines the consumer experience by bringing a new line-up of indulgent beverages. This isn't just a menu update message – it's a movement. The new beverage platform will empower consumers to live bold and live beyond, and Taco Bell has allowed us to help write the book on this exciting new concept."
Taco Bell is also setting the stage for 2025 with the return of Live Más LIVE on 28th January at the Hollywood Palladium, a tech-inspired experience which is returning after its debut at the start of this year. Live Más LIVE sees Taco Bell unveil 2025's biggest innovations - on and off the menu. Attendees will get exclusive access to cutting-edge products, groundbreaking partnerships, live entertainment, and the ultimate fan celebration.
Image credit - Taco Bell LinkedIn