Lurpak and Ambrosia have announced new plant-based products into their ranges this month, with Lurpak introducing a long-awaited vegan spread and Ambrosia going plant-based with its custard.
Arla Foods, Lurpak's parent company, has launched the new spread into both the UK and Danish retail markets as it aims to meet the changing consumer demands and new consumption habits.
"As a farmer owned cooperative, dairy is and always will be, at the heart of Arla. But in order to strengthen the position of our brands and attract new consumers, we have to innovate. We believe there is room for both dairy and non-dairy in a healthy, sustainable diet and our new innovation in plant based allows us to offer our shoppers that choice within our brand portfolio. The launch of Lurpak Plant Based gives us the opportunity to bring the quality and taste of Lurpak to consumers. This ultimately ensures we continue driving growth across our portfolio and creating value that goes back to our farmer owners", says Peter Giørtz-Carlsen, executive vice president and COO of Arla Foods.
The new Lurpa® Plant Based variety is said to offer the same taste and quality that the premium butter brand is known for, with a simple ingredients list making it suitable for spreading, cooking and baking.
Meanwhile, the new Ambrosia has reportedly taken three years to develop, with the brand wanting to ensure that the plant-based version delivers the same creaminess as the original. With the launch, Ambrosia hopes to reach new shoppers and increase the appeal of its products.
The new variety is said to be free of any artificial colours, flavours or preservatives, and also contains added calcium. "We know that people's diets are changing and it is our job to offer alternatives to suit all tastes and requirements," explained Daniel Jalalpour, marketing director for desserts at Premier Foods. "Expanding our Ambrosia range with this new plant-based custard will enable households to still enjoy the nation's favourite ambient custard, whether they are looking to cut down on dairy or follow a plant-based diet."