Retailer WHSmith has introduced its first ever own-brand range of deliciously festive Christmas sandwiches in 300 travel stores across the UK.
Launching as part of WHSmith's exclusive Smith's Family Kitchen food to go range, the Christmas selection is made up of eight different sandwiches. Available in-store now, the new range includes classic Christmas flavours such as the Ultimate Christmas Dinner combining turkey, sage & onion stuffing, and cranberry on a malted brown bread. Alongside this, WHSmith is introducing new flavours such as the Merry Miso Chicken on a brioche bun, as well as both vegetarian and vegan options, such as the Vegan Spiced Parsnip Christmas sandwich, as part of a broad range.
Andrew Harrison, Managing Director, UK Travel, WHSmith commented: "In my book, your first Christmas sandwich marks the true start of the festive season, and our new range is perfectly designed to get all our travelling customers into the Christmas spirit. This launch marks another food first for WHSmith and shows just how committed we are to growing our food credentials and offering a high-quality range for travelling customers, particularly those wanting a bit of Christmas magic on their journey!"
WHSmith launched its first own-brand food-to-go range back in May this year as part of its strategy to become a one-stop-shop for consumers on the move. Three months later, the retailer opened its first WHSmith Café in August at Princess Anne Hospital, Southampton.
The full Smith's Family Kitchen Christmas Sandwich Range consists of:
- Merry Miso Chicken in a Brioche Bun
- Christmas Combo Pigs Under Blankets & Chicken, Bacon & Stuffing
- Red Leicester & Mature Cheddar with Christmas Cranberry Slaw
- Spiced Parsnip Christmas Sandwich • Ultimate Christmas Dinner
- Two Bird Christmas Roast
- Christmas Market Inspired
- Brie & Cranberry in a Pretzel Bun