The Coca-Cola Company and the Jel Sert Company, one of the world's leading manufacturers of freezer bars, recently announced a national rollout of POWERADE Sports Freezer Bars in America, offering everyday athletes a new way to enjoy POWERADE.
The new POWERADE Sports Freezer Bars are available in the brand's most popular flavours, including Mountain Berry Blast and Fruit Punch.
"We are very excited to bring POWERADE to consumers in a new and refreshing way in the form of freezer bars," said, John Larson, Senior Manager, Food Licensing, The Coca-Cola Company. "We know we'll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers."
The new Sports Freezer Bars perfectly mirror the taste, texture, and hydration benefits that have built POWERADE into one of the most recognisable and successful sports hydration brands in the world. Each bar will feature POWERADE's Advanced Electrolyte Solution, ION4, that helps replace the sodium, potassium, calcium, and magnesium, as well as Vitamins B3, B6, and B12.
The POWERADE Sports Freezer Bar tubes' packaging can be recycled at no cost through a partnership with international recycling leader TerraCycle, which aims to help solve the problem of packaging waste in the United States and around the world.
Find out more about the Jel Sert company on their official website here.