Asda has this month announced plans to open its first two standalone convenience stores before Christmas, under a new 'Asda Express' brand, bringing Asda value and their products to more local communities across the UK.
The Asda Express stores will open at Sutton Coldfield on 8th November and Tottenham Hale, London, on 6th December. Asda then plans to launch a further 30 sites next year as part of a 'test & learn' approach to developing its convenience model – part of the chain's strategic vision to become the second largest supermarket in the country.
Asda's own research has revealed that sales in convenience stores are forecast to grow by 13% to over £50bn by 2027, providing a significant opportunity to grow c and market share in a sector where it currently has a limited presence.
Both Asda Express stores are purpose built and situated in residential areas giving customers the opportunity to shop in convenient neighbourhood locations. Each store will stock around 3,000 products, including a comprehensive range of fresh, ambient and chilled groceries, as well as products from Asda's premium Extra Special range and a broad selection of beers, wines and spirits.
In a statement, Asda's co-owner Mohsin Issa said: "The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.
"The stores have been designed to cater for a broad range of customer needs – whether that's popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We're confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.
"I'm delighted to welcome the new colleagues at Sutton Coldfield and Tottenham Hale to the Asda family – leading us on our first steps into this market and am grateful to all the colleagues who have worked with such pace and enthusiasm to bring this vision to life for Asda."
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