As the nights draw in and the festive season awaits just around the corner, we've turned our attention to the autumnal coffee flavours we've picked up on in our latest drinkswatching report.
For those in the northern hemisphere the leaves are changing and there's a distinct chill in the air which means only one thing - the return of flavoured autumn coffees. It has been a longstanding tradition for the cooler months to trigger a slew of autumn flavoured coffee brews to tickle our tastebuds and warm us up. With this comes an array of warming spices, sweet syrups and orchard fruits, to name just a few, making their way into our morning (or afternoon) cup of Joe. Yes, that includes the ubiquitous pumpkin spice latte (PSL for short) too.
Our drinkswatching reports provide essential beverage trend foresight sourced from our global trends intelligence. This latest report includes spices, veg, cakes, fruit and sugar, while taking learnings from across the world, specifically the UK, North America and APAC.
Introducing Hot Veg - Pumpkin is not the only vegetable to be plucked, peeled and pureed into coffees. One such veg, with a similar vibe to the popular pumpkin, is the sweet potato. This trend has been spotted in a number of locations as an autumn coffee treat, including Japan where it's called Yaki Imo.
Bake & Shake - There are plenty of bakery treats making their way into coffee cups this autumn including crumbles, cobblers and cookies which sit top of the list. The only question is, do you have a cake on the side too?!
Those are just two of the many trend manifestations identified which are featured in the report. Trendhub subscribers can read the full drinkswatching report on Autumn Coffee here. If you're interested in subscribing then sign up and we'll be in touch with more details.