Bear Naked Allows Granola Lovers to Customise Their Blend

Bear Naked Custom Made Granola recently announced the addition of a fun feature to its direct-to-consumer platform, BearNakedCustom.com. Visitors can now "bearify" a photo of themselves or a friend, donning accessories like mustaches, hats, wigs and more. They can also customise their own back-story and name the blend. Each creation is individually printed (and hand-blended) and shipped directly to the consumer.

"We've learned that customers love making their own granola blends, and now they are able to have even more fun by getting creative and personalising their can," said Wendy Davidson, President of Kellogg Specialty Channels, who led the development of Bear Naked Custom Made.

Bear Naked Custom Made offers a bevy of unique, curated ingredients. In addition to traditional ingredients like strawberries and pecans, people can choose from fixings like bourbon flavour, coffee brittle, sweet bacon sprinkles, lavender, chipotle oil, and red wine flavour - all of which are Non-GMO Project Verified. Bear Naked's partnership with the Culinary Institute of America (CIA) helped to develop three original "chef blends" that fuel taste exploration, including "Olive You, Kale," "Chocolate Strawberry JalapeƱo," and "Michigan Farms."

Bear Naked Custom Made's new feature is yet another example of giving more control of products to the consumer. Find out more about the American brand on its website.