British Airways Pop Up in the East End of London

British Airways will launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games. Open on select weekdays from April 4 to 17, the three-in-one art gallery, cinema and dining lounge will showcase the works of BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal.

Great Britons Prasanna Purwanarajah, Pascal Anson and Michelin star chef Simon Hulstone have created Olympic Games themed work, including a short-film, a ‘Dove’ artwork livery for celebratory aircraft and a bold British menu under the guidance of Heston Blumenthal.

The airline-themed venue hosted in East London, has been exclusively designed to recreate a premium flying experience, and will offer guests a sneak preview of Great Britons works before they are rolled out on flights from April. Bookings can be made from March 19 at;


About Simon Hulstone

Simon Hulstone, head chef at The Elephant, is an award winning chef with a talent for using local, seasonal produce to create memorable flavours. Since the age of 16, he’s been competing, and winning, competitions around the world. Simon has represented his country on more than 20 occasions, most recently in the world’s most prestigious culinary contest, the Bocuse d’Or.

Among some of his other accolades are the Craft Guild of Chefs Chef of the Year 2008, the Roux Scholarship in 2003, Captaincy of the English and British Culinary teams and New Zealand Young Chef of the Year.

Simon has worked with some of Britain’s top chefs and his father Roger, who have all played an important part in his career and achievements. His chef mentors and experience in top competitions have given Simon a passion for great ingredients and a finesse for taste and presentation which continues to win praise from critics and customers alike.

The Elephant restaurant has held three AA rosettes since 1997 and in 2006, Simon and his team won Torquay its first Michelin star, which it maintains today.