Burger King Survey USA

To celebrate National Burger Month, the fire-grilling experts at the BURGER KING® brand surveyed more than 150,000 people in U.S. on their grilling preferences and burger eating habits. Known for fire-grilling burgers rather than frying them, the BURGER KING® brand investigated the ties between personality attributes and burger preparation.

Flame-grilled burgers win in a landslide for both sexes – 8:1 for men and 5:1 for women:

  • People who prefer flame-grilled burgers are the happiest among those surveyed
  • People who prefer flame-grilled burgers are the most self-confident among those surveyed
  • Men prefer grilled burgers almost 8:1 over fried burgers – and those who prefer grilled on average are better looking*

When asked "How do you like your burgers?" responses conclude that U.S. burger eaters like to play it safe, but are also high maintenance:

  • They keep things simple: 35% of men and 45% of women like their burgers "Basic: ketchup, mustard, pickles"
  • They want it all: 50% of men and 40% of women like their burgers "Deluxe: bacon, mushrooms, BBQ sauce"
  • They like it wild: 12% of men and 7% of women like their burgers "Crazy: Fried eggs, jalapeños, peanut butter"

Expanding on their already diverse burger menu items including the iconic WHOPPER® sandwich, the BURGER KING® brand recently introduced the Turkey Burger, Veggie Burger, Chipotle WHOPPER® sandwich and Bacon Cheddar Stuffed Burger to continue providing great tasting burger options.

*Survey Methodology

This survey was conducted online within the United States by OK! Cupid on behalf of the BURGER KING® brand from April 22-25, 2013 among more than 150,000 adults ages 18 and older. Respondents answered online questions and the responses were cross-tabulated with peer assessments. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.