The popular French ice cream producer Carte D'Or has taken a big step forward in its push to become a more sustainable brand with the introduction of paper ice cream tubs, replacing the older plastic versions.
The move will disappoint those who reuse the plastic tubs as Tupperware, but it's a move that will see the brand saving over 900 tonnes of virgin plastic every year, with the new paper tubs made with 93% less plastic than the previous versions.
The brand says on its website - The impact we have on the planet is important to us, and we're always looking for ways to improve the sustainability of our ingredients and materials. This year, we're proud to have taken a very exciting step further in our ambitions to reduce our environmental footprint – moving our full range of classic Carte D'Or flavours to paper tubs.
The paper used for the new tubs and lids comes from sustainably managed forests and controlled sources and is PEFC (Programme for the Endorsement of Forest Certification) certified. To mark this step-change for Carte D'Or, the new tubs have also been given a fresh, new design: each pack has a story to tell, with beautiful illustrations depicting core ingredients.
The new tubs were starting to hit the shelves at the end of January as part of the roll out - a move we're strong advocates of as we all look to make changes to become more responsible in our everyday lives.