Cascadian Farm, makers of more than 75 organic products, has introduced its first-ever cereal box liner made from renewable plant sources. Cascadian Farm Cinnamon Crunch cereal is now packaged in an inner bag made from up to 57% certified plant-based material. This new liner is the latest among the brand's various sustainability initiatives that support its mission of helping to shape a better world.
Packaging and sustainability experts at Cascadian Farm developed the plant-based liner with the help of leading sustainable packaging developers. The plant-based liner is a key initiative by the brand to utilize renewable resources. Using plant-based resources that can quickly and naturally be replenished allows the Cascadian Farm brand to take a large step towards being as closely aligned as possible with the land.
78% of U.S. consumers are now buying green products and services, up from 69%in 2012, according to the 5th Annual Tork Sustainability Survey. To help communicate the environmental benefits of the new plant-based liner to shoppers, Cascadian Farm has introduced a new design for its 100% recycled paperboard Cinnamon Crunch box, which features graphics and messaging about the inner bag. The box features the "We're Growing a Better Package" logo that states the inner bag is made of up to 57% plant-based material, and the side of the box features a USDA certification noting that the package is bio-based.