Cereal, Cereal and More Cereal

Popularity of the breakfast staple has grown and grown during the pandemic, and continues to make the headlines in many ways of late with new flavours, variations, and more across cereals.

Only this week we saw that household favourite Kellogg's struggling to meet demand across their Frosted Flakes after an unexpected 25% growth period during COVID.

PEBBLES™ Cereal has launched a new range of light ice creams in celebration of their 50th birthday. The new Fruity PEBBLES™ light ice cream features a fruity cereal milk light ice cream with rice cereal bits coated in colourful fruity flavours and a fruity swirl. Cocoa PEBBLES™ light ice cream is made with both chocolate and cereal milk light ice creams swirled together with chocolatey rice cereal pieces.

In better news from Kellogg's, three cereal brands — Froot Loops, Frosted Flakes and Krave — will join Golden Grahams as featured flavours in Nestle's Carnation Breakfast Essentials Nutritional Drinks line.

The Froot Loops, Golden Grahams and Krave Carnation Breakfast Essentials flavoured nutritional drinks are available in six-count ready-to-drink packs exclusively at Walmart stores in the U.S. and on Walmart.com.

In January's foodwatching report we featured a number of new additions in the category in the UK too, with Mondelez and Weatabix teaming up to launch Oreo O's cereal with cacao hoops and vanilla flavoured discs. Trendhub subscribers can read the full report here.

For the recent St. Patrick's Day, we saw General Mills celebrating with the introduction of limited-edition Lucky Charms cereal that turns your milk green. The limited-edition cereal features frosted toasted oats with magical clover charms that turn milk green.

We covered Cereals last Spring in our categorywatching report on Jams, Cereals and Spreads. Read the full report as a trendhub subscriber here.