Changes Afoot In The Fizzy Drinks Sector For Pepsi And Coca-Cola

Drinks giant Pepsi unveiled its new logo in the UK this month following its introduction in the US last year, part of a major overhaul of the brand's identity. It's not the only brand making changes to its offering as main competitor Coca-Cola was also making headlines thanks to a new flavour, the first it's introduced in years.

Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar hit the shelves today, 19th February, but only officially in the US and Canada for now. Instead of a hot, chilli type flavour as you might first think, the new drink is said to have a hint of raspberry. Fans of the fizzy drink in the UK will have to wait a bit longer before they can get their hands on the new drink, but we'll surely be hearing how the drink has gone down over the coming weeks.

The new flavour addition is part of the brand's drive to appeal to more younger drinkers and comes after it's 2022 launch of Coca-Cola Creations, an eight-drink limited edition series of flavours in colourful cans and bottles.

Over at Pepsi, a revamp of the brand is its first in 14 years, launched in North America last autumn before eventually making its way over the Atlantic as part of its 125th anniversary. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.

"At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," said Mauro Porcini, SVP & Chief Design Officer of PepsiCo. "We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."