The Christmas adverts always cause a stir on the lead up to the big day. This year more than ever they embrace a blend of nostalgia, humour, and heartfelt narratives, upholding the tradition of brands captivating audiences in a bid to cement that emotional connection during the festive season. From enchanting world-building and touching joyful storytelling to playful comedy and creative formats, the 2024 lineup of Christmas ads has something for everyone.
As always we look beyond the UK shores at how brands connect at Christmas - even Kikkoman and the Norwegian Postal Service get a look in for 2024 - which one is your favourite?
Marks & Spencer - The Journey
This year, the one-and-only Dawn French comes face-to-face with a magical friend and gets quite the fright. A bit of magic and a big celebration, brought to life by M&S.
Waitrose - Sweet Suspicion: A Waitrose Mystery
Storytelling comes to the fore in the supermarket's latest festive advert when a family Christmas takes an unexpected turn in this tale of mystery, intrigue... and pudding.
Aldi - Christmas Spirit
Kevin the Carrot returns again this year joined by Katie, going up against the humbugs that took the Christmas Spirit.
Lidl - The Joy of Sharing
Lidl focuses on doing good with their Christmas advert this year, highlighting the spirit of giving to the Lidl Toy Bank.
Morrisons - The Greatest Show at Home
The supermarket goes for a nostalgic tone this year, as it celebrates
Christmas hosts as they prepare their festive feasts
Asda - The Gnome of Christmas
This advert features an animated adventure featuring a team of garden gnomes who rise up from the snow to save Christmas.
Sainsbury's - Big Christmas
This Christmas ad features the beloved BFG alongside Sainsbury's colleagues as they take viewers on a whimsical culinary adventure.
Coles Australia - The Whimsical Elves
This ad campaign brings to life Coles' employees as whimsical elves, working hand in hand with passionate Australian farmers, growers, and suppliers to create a more flavourful holiday season.
Kroger USA - Connecting Through Food
Kroger celebrates the joy of togetherness and connecting with loved ones through food.
Spar South Africa - Prepare for a very South African Christmas
Following Barry, a British man visiting South Africa to discover a very different Christmas, experiencing the joy of family and community-driven traditions, while also acknowledging the challenges many families face.
Walmart - Give the Gifts that Show You Get Them
Walmart also leans into the spirit of nostalgia this year, highlighting some favourite on-screen duos whilst reminding us that it's the thought that counts with gifting.
Amazon - Midnight Opus
Amazon highlights the the season where dreams are made true.
Kikkoman - 'Soy to the World'
John Lewis - 'The Gifting Hour'
The much anticipated John Lewis video taps into a feel of Narnia this year as one lady revisits points in her life as she decides what to buy her sister.
Norwegian Postal Service - What Santa's Reindeer Get Up To
This advert takes a twist on reality, exploring the lives of Santa's reindeer, personified.