Fizzy drinks giant Coca-Cola has launched a new flavour across selected countries to celebrate Africa Day - Coca‑Cola Wozzaah. The new flavour is said to be inspired by the beating heart of African culture with the Coca‑Cola taste fans know well, remixed with a vibrant, tropical twist.
The design of each can of Coca‑Cola® Wozzaah features contemporary typography and bursts of vivid colour that aims to captures the rhythm of African culture, infused with the continent's boundless creativity.
Coca‑Cola is partnering with global music sensation and proud Eswatini citizen, Uncle Waffles, to help bring the new Coca‑Cola Wozzaah to life. She performed at an exclusive, pop-up concert in Johannesburg, South Africa, to the surprise of the locals after which the new Coca‑Cola Wozzaah flavour was unveiled.
"We are thrilled to introduce Coca‑Cola Wozzaah, a new Coca‑Cola Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity," said Silke Bucker, Senior Director, Coca‑Cola Category Lead, Africa. “Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can't wait to see how her dynamic presence will elevate the Coca‑Cola Wozzaah experience, creating unforgettable moments for our consumers worldwide."
Coca‑Cola Wozzaah is available to purchase for a limited time only in select markets including Nigeria, Algeria, South Africa, and Morocco.