Coca-Cola Introduced Limited-Edition Year 3000 AI-Design

Putting an interesting spin on the use of AI in design, drinks giant Coca-Cola has introduced a new, limited-edition can design that is co-created by AI to represent what the drink could look like in the year 3000.

The new iteration is aptly called 3000 and is the latest drink in the brand's Creations series.

Coca‑Cola 3000 Zero Sugar features a futuristic packaging design including colourful, bright and optimistic tones. Also co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and colour changes that emphasise a positive future.

Each can also features a QR code which can be scanned by consumers to be redirected to Coke's Creations Hub, where you get to "glimpse into the future" using a 3000 AI lens.

"Our ambition for Coca‑Cola Creations is to create unexpected and magical moments for our fans. Inspired by the timelessness of Coca‑Cola, we want to celebrate everyone's idea of what the future might look like," said Oana Vlad, Senior Director, Global Strategy at The Coca‑Cola Company. "With the help of AI-powered technology, Coca‑Cola 3000 Zero Sugar imagines how a Coca‑Cola from the future could taste and introduces innovative experiences to explore the future."