Dunkin' Donuts' signature coffee, donuts and sandwiches are now available for purchase on-the-go using your mobile. The brand recently announced that On-the-Go Ordering is now available exclusively for members of the Dunkin' Donuts DD Perks Rewards Program at Dunkin' Donuts restaurants throughout the U.S. DD Perks members can order, pay in advance with a swipe of a finger on a smartphone, and then skip the line in store to pick up their favourite menu items.
With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin' Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin' Donuts Card within the App. In the restaurant, DD Perks Members have no need to wait, as they can skip the line in store and go straight to pick up their items at a designated area. They also have the ability to save their recent orders as a favorite to speed up their next Dunkin' run.
To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin' Donuts Mobile App, called "New Dunkin' Donuts" in the App Store or Google Play Store. Featuring a new, contemporary touch-friendly design, the App is unique for its one-tap order functionality and visual menus. It can be downloaded for free at the App Store or Google Play Store.
To help launch On-the-Go Ordering and emphasise the new increased level of speed of service now available at Dunkin' Donuts, the brand has turned to Ellen Brennan, the world's fastest female wing-suit BASE jumper, as part of the new #WTFast campaign, featuring advertising and social video unlike any ever attempted. Wearing a wing-suit in Dunkin' Donuts' signature colours, Ellen jumped from a mountain in France 8,346 feet high, and, traveling at speeds between 115 and 120 MPH, soared towards a cosmetic Dunkin' Donuts storefront especially built into the cliff side to grab a small Dunkin' Donuts bag: the first time a wing-suit jumper has ever grabbed anything during mid-flight. Watch the video here.
According to Sherrill Kaplan, vice president of digital marketing and innovation for Dunkin' Donuts U.S., "On-the-Go Ordering represents one of Dunkin' Donuts' most exciting and important advances, and with today's national launch we have achieved an entirely new level of speed and convenience we can offer our busy, on-the-go DD Perks members. For the millions of people who depend on Dunkin' coffee, beverages, baked goods and sandwiches to keep on running, the opportunity to skip the line in store and get back to their busy day even faster than before is a tremendous advantage and a significant differentiator for our brand."
Following the initial On-the-Go Ordering test in Portland, Maine at the end of 2015, Dunkin' Donuts expanded the test to participating locations in the Greater Boston area in March, and throughout the Metro New York area in April. Today's announcement brings On-the-Go Ordering to more than 8,000 restaurants nationwide.
To find out more visit the Dunkin' Donuts website here.